{"id":90546,"date":"2022-05-28T09:43:45","date_gmt":"2022-05-28T02:43:45","guid":{"rendered":"https:\/\/divineshop.vn\/tin-tuc\/?p=90546"},"modified":"2022-05-28T09:43:50","modified_gmt":"2022-05-28T02:43:50","slug":"facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads","status":"publish","type":"post","link":"https:\/\/divineshop.vn\/tin-tuc\/facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads\/","title":{"rendered":"Facebook Ads l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Facebook Ads"},"content":{"rendered":"<div class=\"content-inner\">\n<p><strong>Khi l\u01b0\u1edbt B\u1ea3ng tin Facebook, \u1eaft h\u1eb3n b\u1ea1n th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i qu\u1ea3ng c\u00e1o Facebook. V\u00e0 Facebook Ads \u0111ang l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n c\u0169ng nh\u01b0 doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u201cra \u0111\u01a1n\u201d cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang kinh doanh ho\u1eb7c \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/p>\n<p>V\u1eady Facebook Ads l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? H\u00e3y c\u00f9ng Divine Shop t\u00ecm hi\u1ec3u ngay t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Facebook Ads trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-596036 lazy\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2022\/05\/facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads_629109ebe347f.jpeg\" alt=\"\" width=\"1000\" height=\"697\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_22 counter-hierarchy counter-decimal ez-toc-grey\">Divine Shop\n<p>\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Ads_la_gi\"><\/span><span id=\"Facebook_Ads_la_gi\" class=\"ez-toc-section\"><\/span><strong><span style=\"font-size: 18pt;\">Facebook Ads l\u00e0 g\u00ec?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook Ads (t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 Facebook Advertising) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean Facebook d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 doanh nghi\u1ec7p. C\u00e1c qu\u1ea3ng c\u00e1o t\u1eeb Facebook Ads s\u1ebd xu\u1ea5t hi\u1ec7n chen gi\u1eefa nh\u1eefng n\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean B\u1ea3ng tin c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-596033 lazy\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2022\/05\/facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads_629109ec8b0b1.jpeg\" alt=\"\" width=\"1605\" height=\"890\" data-sizes=\"(max-width: 1605px) 100vw, 1605px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Ads_hoat_dong_nhu_the_nao\"><\/span><span id=\"Facebook_Ads_hoat_dong_nhu_the_nao\" class=\"ez-toc-section\"><\/span><strong><span style=\"font-size: 18pt;\">Facebook Ads ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o Facebook Ads s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i xu\u1ea5t hi\u1ec7n tr\u00ean B\u1ea3ng tin c\u1ee7a t\u1eebng t\u00e0i kho\u1ea3n d\u1ef1a v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed, th\u00f3i quen s\u1eed d\u1ee5ng Facebook, nh\u1eefng n\u1ed9i dung y\u00eau th\u00edch,\u2026 Khi kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn trang b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp ho\u1eb7c \u0111\u1ebfn Messenger \u0111\u1ec3 chat v\u00e0 \u201cch\u1ed1t \u0111\u01a1n\u201d v\u1edbi nh\u00e0 b\u00e1n h\u00e0ng.<\/p>\n<p>Do \u0111\u00f3, tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o, nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn, t\u1eeb \u0111\u00f3 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_sao_doanh_nghiep_can_dung_Facebook_Ads\"><\/span><span id=\"Vi_sao_doanh_nghiep_can_dung_Facebook_Ads\" class=\"ez-toc-section\"><\/span><strong><span style=\"font-size: 18pt;\">V\u00ec sao doanh nghi\u1ec7p c\u1ea7n d\u00f9ng Facebook Ads?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, Facebook l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean \u0111\u1ebfn h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u. Do \u0111\u00f3, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t \u201cv\u00f9ng \u0111\u1ea5t m\u00e0u m\u1ee1\u201d \u0111\u1ec3 nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho m\u00ecnh. V\u1edbi s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 t\u1ec7p kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o tr\u00ean Facebook th\u01b0\u1eddng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho nh\u00e0 b\u00e1n h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-596034 lazy\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2022\/05\/facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads_629109edcaf11.png\" alt=\"\" width=\"1996\" height=\"1420\" data-sizes=\"(max-width: 1996px) 100vw, 1996px\" \/><\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a Facebook r\u1ea5t h\u1ee3p l\u00fd v\u00ec n\u00f3 d\u1ef1a v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 c\u00e0i \u0111\u1eb7t tr\u01b0\u1edbc \u0111\u00f3, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p v\u1edbi th\u00f3i quen s\u1eed d\u1ee5ng v\u00e0 n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua Facebook Ads c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng cho c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o n\u00e0y. Qu\u1ea3ng c\u00e1o s\u1ebd hi\u1ec3n th\u1ecb nh\u01b0 m\u1ed9t b\u00e0i \u0111\u0103ng Facebook th\u00f4ng th\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn tr\u00ean ch\u00ednh b\u00e0i \u0111\u0103ng \u0111\u00f3. Nh\u1edd \u0111\u00f3 m\u00e0 nh\u00e0 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng nhanh kh\u1ea3 n\u0103ng \u201cch\u1ed1t \u0111\u01a1n\u201d.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_loai_hinh_quang_cao_Facebook_hien_nay\"><\/span><span id=\"Cac_loai_hinh_quang_cao_Facebook_hien_nay\" class=\"ez-toc-section\"><\/span><strong><span style=\"font-size: 18pt;\">C\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o Facebook hi\u1ec7n nay<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o th\u01b0\u1eddng g\u1eb7p tr\u00ean Facebook hi\u1ec7n nay:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o quay v\u00f2ng (Carousel Ads \u2013 \u0111\u01b0a ra nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng l\u00fac)<\/li>\n<li>Qu\u1ea3ng c\u00e1o \u0111\u1ed9ng (t\u1ef1 \u0111\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o theo s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn s\u1ea3n ph\u00e2m)<\/li>\n<li>Qu\u1ea3ng c\u00e1o b\u1eb1ng video (Feature video)<\/li>\n<li>Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Facebook Leads)<\/li>\n<li>Qu\u1ea3ng c\u00e1o b\u1ecf gi\u1ecf h\u00e0ng (Abandoned Cart Ads)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-596037 lazy\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2022\/05\/facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads_629109f23b84d.jpeg\" alt=\"\" width=\"2407\" height=\"1386\" data-sizes=\"(max-width: 2407px) 100vw, 2407px\" \/><\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o s\u1ef1 ki\u1ec7n (Event Responsive)<\/li>\n<li>Qu\u1ea3ng c\u00e1o URL c\u1ee5 th\u1ec3 tr\u00ean trang Facebook<\/li>\n<li>Qu\u1ea3ng c\u00e1o nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng l\u00fac v\u1edbi m\u00f4 t\u1ea3 chi ti\u1ebft<\/li>\n<li>Qu\u1ea3ng c\u00e1o L\u01b0\u1ee3t th\u00edch trang (Page Likes)<\/li>\n<li>Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft Page Post Engagement (ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 content th\u00fa v\u1ecb)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span id=\"Tam_ket\" class=\"ez-toc-section\"><\/span><strong><span style=\"font-size: 18pt;\">T\u1ea1m k\u1ebft<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qua b\u00e0i vi\u1ebft n\u00e0y, hi v\u1ecdng b\u1ea1n \u0111\u00e3 bi\u1ebft th\u00eam \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 Facebook Ads. \u0110\u1eebng qu\u00ean \u0111\u00f3n xem th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c tr\u00ean trang tin t\u1ee9c Divine Shop nh\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/divineshop.vn\/search?q=nghe+nh%E1%BA%A1c\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/Nghe-nhac.png\" alt=\"\" class=\"wp-image-285213\" width=\"696\" height=\"229\" srcset=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/Nghe-nhac.png 728w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/Nghe-nhac-300x99.png 300w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/Nghe-nhac-150x49.png 150w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/Nghe-nhac-696x229.png 696w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><\/figure>\n\n\n\n<!--nextpage-->\n","protected":false},"excerpt":{"rendered":"<p>Khi l\u01b0\u1edbt B\u1ea3ng tin Facebook, \u1eaft h\u1eb3n b\u1ea1n th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i qu\u1ea3ng c\u00e1o Facebook. V\u00e0 Facebook Ads \u0111ang l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n c\u0169ng nh\u01b0 doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u201cra \u0111\u01a1n\u201d cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang kinh doanh ho\u1eb7c \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>V\u1eady Facebook Ads l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? H\u00e3y c\u00f9ng Divine Shop t\u00ecm hi\u1ec3u ngay t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Facebook Ads trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n","protected":false},"author":9,"featured_media":90547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[148],"tags":[38,190],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v18.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Khi l\u01b0\u1edbt B\u1ea3ng tin Facebook, \u1eaft h\u1eb3n b\u1ea1n th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i qu\u1ea3ng c\u00e1o Facebook. V\u00e0 Facebook Ads \u0111ang l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n c\u0169ng nh\u01b0 doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u201cra \u0111\u01a1n\u201d cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang kinh doanh ho\u1eb7c \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u1eady Facebook Ads l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? H\u00e3y c\u00f9ng Divine Shop t\u00ecm hi\u1ec3u ngay t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 Facebook Ads trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/divineshop.vn\/tin-tuc\/facebook-ads-la-gi-nhung-dieu-can-biet-ve-facebook-ads\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Khi l\u01b0\u1edbt B\u1ea3ng tin Facebook, \u1eaft h\u1eb3n b\u1ea1n th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i qu\u1ea3ng c\u00e1o Facebook. V\u00e0 Facebook Ads \u0111ang l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n c\u0169ng nh\u01b0 doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng \u201cra \u0111\u01a1n\u201d cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang kinh doanh ho\u1eb7c \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. V\u1eady Facebook Ads l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? 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