{"id":278177,"date":"2025-06-17T11:11:15","date_gmt":"2025-06-17T04:11:15","guid":{"rendered":"https:\/\/divineshop.vn\/tin-tuc\/?p=278177"},"modified":"2025-06-17T11:11:21","modified_gmt":"2025-06-17T04:11:21","slug":"ai-boa-tro-ly-thong-minh-ho-tro-marketing-nganh-game","status":"publish","type":"post","link":"https:\/\/divineshop.vn\/tin-tuc\/ai-boa-tro-ly-thong-minh-ho-tro-marketing-nganh-game\/","title":{"rendered":"AI Boa: Tr\u1ee3 l\u00fd th\u00f4ng minh h\u1ed7 tr\u1ee3 marketing ng\u00e0nh game"},"content":{"rendered":"\n<p>Trong b\u1ed1i c\u1ea3nh ng\u00e0nh game di \u0111\u1ed9ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o ra n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, \u0111\u00fang insight v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed l\u00e0 b\u00e0i to\u00e1n l\u1edbn v\u1edbi nhi\u1ec1u studio. M\u1ed9t gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m l\u00e0 AI Boa \u2013 tr\u1ee3 l\u00fd AI th\u00f4ng minh \u0111\u1ebfn t\u1eeb startup Reforged Labs, gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/divineshop.vn\/tin-tuc\/ai-boa-tro-ly-thong-minh-ho-tro-marketing-nganh-game\/#Reforged_Labs_ra_mat_AI_Boa_-_giai_phap_toi_uu_hoa_quang_cao_cho_nganh_game_mobile\" title=\"Reforged Labs ra m\u1eaft AI Boa \u2013 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho ng\u00e0nh game mobile\">Reforged Labs ra m\u1eaft AI Boa \u2013 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho ng\u00e0nh game mobile<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/divineshop.vn\/tin-tuc\/ai-boa-tro-ly-thong-minh-ho-tro-marketing-nganh-game\/#AI_Boa_ho_tro_san_xuat_noi_dung_quang_cao_dua_tren_du_lieu_lon\" title=\"AI Boa h\u1ed7 tr\u1ee3 s\u1ea3n xu\u1ea5t n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1edbn\">AI Boa h\u1ed7 tr\u1ee3 s\u1ea3n xu\u1ea5t n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1edbn<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/divineshop.vn\/tin-tuc\/ai-boa-tro-ly-thong-minh-ho-tro-marketing-nganh-game\/#Ket_qua_kha_quan_tu_cac_doi_tac_thu_nghiem\" title=\"K\u1ebft qu\u1ea3 kh\u1ea3 quan t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m\">K\u1ebft qu\u1ea3 kh\u1ea3 quan t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/divineshop.vn\/tin-tuc\/ai-boa-tro-ly-thong-minh-ho-tro-marketing-nganh-game\/#Cam_ket_nang_cap_AI_va_dau_tu_vao_nhan_luc_Viet_Nam\" title=\"Cam k\u1ebft n\u00e2ng c\u1ea5p AI v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00e2n l\u1ef1c Vi\u1ec7t Nam\">Cam k\u1ebft n\u00e2ng c\u1ea5p AI v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00e2n l\u1ef1c Vi\u1ec7t Nam<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"h-reforged-labs-ra-m\u1eaft-ai-boa-gi\u1ea3i-phap-t\u1ed1i-\u01b0u-hoa-qu\u1ea3ng-cao-cho-nganh-game-mobile\"><span class=\"ez-toc-section\" id=\"Reforged_Labs_ra_mat_AI_Boa_-_giai_phap_toi_uu_hoa_quang_cao_cho_nganh_game_mobile\"><\/span><strong>Reforged Labs ra m\u1eaft AI Boa \u2013 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho ng\u00e0nh game mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reforged Labs, c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2023, \u0111\u00e3 ch\u00ednh th\u1ee9c gi\u1edbi thi\u1ec7u AI Boa \u2013 m\u1ed9t tr\u1ee3 l\u00fd AI chuy\u00ean bi\u1ec7t cho l\u0129nh v\u1ef1c marketing game di \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 3,9 tri\u1ec7u USD nh\u1eb1m gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n chi ph\u00ed cao v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ea5p trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 game.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"770\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-1024x770.webp\" alt=\"\" class=\"wp-image-278178\" srcset=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-1024x770.webp 1024w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-300x225.webp 300w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-768x577.webp 768w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-150x113.webp 150w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-696x523.webp 696w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752-1068x803.webp 1068w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/giao-dien-nguoi-dung-ui-cua-boa-studiopng-1749116808752.webp 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Giao di\u1ec7n c\u1ee7a AI Boa<\/figcaption><\/figure>\n\n\n\n<h3 id=\"h-ai-boa-h\u1ed7-tr\u1ee3-s\u1ea3n-xu\u1ea5t-n\u1ed9i-dung-qu\u1ea3ng-cao-d\u1ef1a-tren-d\u1eef-li\u1ec7u-l\u1edbn\"><span class=\"ez-toc-section\" id=\"AI_Boa_ho_tro_san_xuat_noi_dung_quang_cao_dua_tren_du_lieu_lon\"><\/span><strong>AI Boa h\u1ed7 tr\u1ee3 s\u1ea3n xu\u1ea5t n\u1ed9i dung qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1edbn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI Boa \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p kh\u1ea3 n\u0103ng t\u1ea1o storyboard (k\u1ecbch b\u1ea3n ph\u00e2n c\u1ea3nh), ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 g\u1ee3i \u00fd n\u1ed9i dung qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, nh\u1edd v\u00e0o vi\u1ec7c h\u1ecdc h\u1ecfi t\u1eeb h\u00e0ng tri\u1ec7u video qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng thu\u1ed9c c\u00f9ng ph\u00e2n kh\u00fac tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>N\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap c\u00e1c studio game ti\u1ebft ki\u1ec7m chi ph\u00ed, r\u00fat ng\u1eafn th\u1eddi gian s\u1ea3n xu\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a chi\u1ebfn d\u1ecbch marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-1024x682.webp\" alt=\"\" class=\"wp-image-278179\" srcset=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-1024x682.webp 1024w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-300x200.webp 300w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-768x512.webp 768w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-150x100.webp 150w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-696x464.webp 696w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266-1068x711.webp 1068w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/06\/robert-huynh-chia-se-tai-chuong-trinh-vietnam-launchpad-do-incorp-phoi-hop-vietcetera-to-chucjpg-1749116808266.webp 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u00d4ng Robert Huynh chia s\u1ebb v\u1ec1 AI Boa do In.Corp ph\u1ed1i h\u1ee3p Vietcetera t\u1ed5 ch\u1ee9c.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"h-k\u1ebft-qu\u1ea3-kh\u1ea3-quan-t\u1eeb-cac-d\u1ed1i-tac-th\u1eed-nghi\u1ec7m\"><span class=\"ez-toc-section\" id=\"Ket_qua_kha_quan_tu_cac_doi_tac_thu_nghiem\"><\/span><strong>K\u1ebft qu\u1ea3 kh\u1ea3 quan t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m, h\u00e0ng ch\u1ee5c \u0111\u1ed1i t\u00e1c trong ng\u00e0nh game \u0111\u00e3 \u1ee9ng d\u1ee5ng AI Boa v\u00e0 ghi nh\u1eadn k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. Studio Neopets t\u1ea1i Hong Kong \u0111\u00e3 \u0111\u1ea1t m\u1ee9c c\u1ea3i thi\u1ec7n 50% chi ph\u00ed CPI v\u00e0 CAC, cho th\u1ea5y ti\u1ec1m n\u0103ng th\u1ef1c t\u1ebf t\u1eeb vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<h3 id=\"h-cam-k\u1ebft-nang-c\u1ea5p-ai-va-d\u1ea7u-t\u01b0-vao-nhan-l\u1ef1c-vi\u1ec7t-nam\"><span class=\"ez-toc-section\" id=\"Cam_ket_nang_cap_AI_va_dau_tu_vao_nhan_luc_Viet_Nam\"><\/span><strong>Cam k\u1ebft n\u00e2ng c\u1ea5p AI v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00e2n l\u1ef1c Vi\u1ec7t Nam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reforged Labs cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c tinh ch\u1ec9nh m\u00f4 h\u00ecnh AI Boa \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi \u0111\u1eb7c th\u00f9 ng\u00e0nh qu\u1ea3ng c\u00e1o game. Song song \u0111\u00f3, c\u00f4ng ty cam k\u1ebft \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o th\u1ebf h\u1ec7 tr\u1ebb Vi\u1ec7t, th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c v\u1edbi c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, studio game v\u00e0 \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf nh\u1eb1m x\u00e2y d\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m AI t\u1ea7m c\u1ee1 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/divineshop.vn\/search?q=AI\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"728\" height=\"240\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/AI-Chatbot-2-1.png\" alt=\"\" class=\"wp-image-286362\" srcset=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/AI-Chatbot-2-1.png 728w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/AI-Chatbot-2-1-300x99.png 300w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/AI-Chatbot-2-1-150x49.png 150w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/12\/AI-Chatbot-2-1-696x229.png 696w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<!--nextpage-->\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload=\"{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;278177&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;167&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.2&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00c1NH GI\\u00c1 B\\u00c0I VI\\u1ebeT&quot;,&quot;legend&quot;:&quot;4.2\\\/5 - (167 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;119.3&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119.3px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n           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