{"id":271054,"date":"2024-11-08T09:00:12","date_gmt":"2024-11-08T02:00:12","guid":{"rendered":"https:\/\/divineshop.vn\/tin-tuc\/?p=271054"},"modified":"2024-11-08T09:00:14","modified_gmt":"2024-11-08T02:00:14","slug":"zalo-nen-tang-nhan-tin-dung-dau-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/divineshop.vn\/tin-tuc\/zalo-nen-tang-nhan-tin-dung-dau-tai-viet-nam\/","title":{"rendered":"Zalo n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u1ee9ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Zalo l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin nhanh \u0111a n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty VNG \u1edf Vi\u1ec7t Nam. Ngo\u00e0i Vi\u1ec7t Nam, \u1ee9ng d\u1ee5ng n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i c\u00e1c qu\u1ed1c gia nh\u01b0 Hoa K\u1ef3, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, \u00dac, \u0110\u1ee9c, Myanmar v\u00e0 Singapore. Zalo gi\u1eef v\u1eefng ng\u00f4i \u0111\u1ea7u n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam trong qu\u00fd 3\/2024 v\u01b0\u1ee3t m\u1eb7t Facebook, Messenger.<\/p>\n\n\n\n

Zalo gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h3>\n\n\n\n

Kho\u1ea3ng c\u00e1ch kh\u00e1 xa v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng so v\u1edbi Facebook v\u00e0 Messenger ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a Zalo l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t Vi\u1ec7t Nam. ‘The Connected Consumer’ – B\u00e1o c\u00e1o nghi\u00ean c\u1ee9u h\u00e0ng qu\u00fd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 c\u00f4ng b\u1ed1 b\u1edfi Decision Lab t\u1eadp trung v\u00e0o th\u00f3i quen tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f4ng b\u1ed1 nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

S\u1ed1 li\u1ec7u t\u1eeb \u201cThe Connected Consumer qu\u00fd 3\/2024\u201d cho th\u1ea5y, \u1edf h\u1ea1ng m\u1ee5c \u201cN\u1ec1n t\u1ea3ng nh\u1eafn tin\u201d (Messaging platforms), Zalo d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (Penetration rate) \u0111\u1ea1t 85%, theo sau l\u00e0 Facebook v\u1edbi 59% v\u00e0 Messenger \u0111\u1ea1t 52%. So v\u1edbi qu\u00fd 2\/2024, t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Zalo ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng (82% trong qu\u00fd 2\/2024) trong khi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Facebook v\u00e0 Messenger gi\u1ea3m nh\u1eb9 – t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Facebook trong qu\u00fd 2\/2024 \u0111\u1ea1t 62% v\u00e0 Messenger \u0111\u1ea1t 53%. <\/p>\n\n\n\n

T\u00ednh t\u1eeb \u0111\u1ea7u n\u0103m 2024, t\u1ef7 l\u1ec7 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ec1n t\u1ea3ng Zalo t\u0103ng \u0111\u1ec1u qua t\u1eebng qu\u00fd: 52% trong Qu\u00fd I\/2024, 56% trong Qu\u00fd II\/2024 v\u00e0 57% trong Qu\u00fd III\/2024. X\u1ebfp sau Zalo trong Qu\u00fd III\/2024 ti\u1ebfp t\u1ee5c l\u00e0 Messenger v\u00e0 Facebook v\u1edbi c\u00f9ng 17% t\u1ef7 l\u1ec7 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

\u0110\u00e2y c\u0169ng l\u00e0 qu\u00fd th\u1ee9 16 li\u00ean ti\u1ebfp Zalo \u0111\u1ea1t th\u1ee9 h\u1ea1ng n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t k\u1ec3 t\u1eeb n\u0103m 2020 \u2013 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y khi v\u01b0\u1ee3t qua Facebook Messenger \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng nh\u1eafn tin s\u1ed1 1 Vi\u1ec7t Nam.<\/p>\n\n\n\n

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Zalo n\u1ec1n t\u1ea3ng s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure><\/div>\n\n\n\n

Zalo \u0111\u01b0\u1ee3c Gen X, Gen Y, Gen Z c\u1ea3 3 th\u1ebf h\u1ec7 y\u00eau th\u00edch<\/strong><\/h3>\n\n\n\n

Trong Qu\u00fd III, Zalo c\u0169ng ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t tr\u00ean c\u1ea3 3 nh\u00f3m th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng bao g\u1ed3m Gen X, Gen Y v\u00e0 Gen Z.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3, 75% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t thu\u1ed9c Gen X y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo cho vi\u1ec7c nh\u1eafn tin h\u00e0ng ng\u00e0y (casual messaging) trong khi t\u1ef7 l\u1ec7 n\u00e0y \u1edf Messenger v\u00e0 Facebook ch\u1ec9 \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t 10% v\u00e0 7%.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, nh\u00f3m Gen Y c\u0169ng ch\u1ee9ng ki\u1ebfn s\u1ef1 c\u00e1ch bi\u1ec7t trong t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin kh\u00e1c khi 56% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo. V\u1edbi nh\u00f3m ng\u01b0\u1eddi tr\u1ebb thu\u1ed9c Gen Z, tuy s\u1ef1 ch\u00eanh l\u1ec7ch c\u00f3 \u0111\u01b0\u1ee3c thu h\u1eb9p nh\u01b0ng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo v\u1eabn \u1edf m\u1ee9c cao (40%) so v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Messenger (28%) v\u00e0 Facebook (24%).<\/p>\n\n\n\n

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T\u1ef7 l\u1ec7 y\u00eau th\u00edch c\u1ee7a Zalo n\u0103m 2024 v\u01b0\u1ee3t xa Facebook, Messenger<\/figcaption><\/figure><\/div>\n\n\n\n

Vi\u1ec7c Zalo li\u00ean t\u1ee5c n\u1eafm gi\u1eef v\u1ecb tr\u00ed top 1 \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u00f2n cho th\u1ea5y s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. L\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin h\u00e0ng \u0111\u1ea7u trong nhi\u1ec1u n\u0103m, Zalo v\u1eabn kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u v\u00e0 cho ra \u0111\u1eddi nh\u1eefng t\u00ednh n\u0103ng m\u1edbi ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng nhu c\u1ea7u.<\/p>\n\n\n\n

Tr\u01b0\u1edbc l\u00e0n s\u00f3ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Zalo c\u0169ng b\u1ed5 sung h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng nh\u1eb1m gi\u00fap ng\u01b0\u1eddi d\u00f9ng gi\u1ea3i tr\u00ed, ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh. Trong n\u0103m 2024, Zalo AI ghi d\u1ea5u \u1ea5n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m AI c\u00f3 \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i h\u00f3a cao.<\/p>\n\n\n\n

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\n 4.6\/5 - (114 votes) <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Zalo l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1eafn tin nhanh \u0111a n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00f4ng ty VNG \u1edf Vi\u1ec7t Nam. Ngo\u00e0i Vi\u1ec7t Nam, \u1ee9ng d\u1ee5ng n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i c\u00e1c qu\u1ed1c gia nh\u01b0 Hoa K\u1ef3, Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c, \u00dac, \u0110\u1ee9c, Myanmar v\u00e0 Singapore. Zalo gi\u1eef v\u1eefng ng\u00f4i \u0111\u1ea7u n\u1ec1n t\u1ea3ng nh\u1eafn […]<\/p>\n","protected":false},"author":13,"featured_media":271057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[47],"tags":[38,103,41],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n\t\n\t\n