{"id":262410,"date":"2024-09-15T09:54:21","date_gmt":"2024-09-15T02:54:21","guid":{"rendered":"https:\/\/divineshop.vn\/tin-tuc\/?p=262410"},"modified":"2024-09-15T09:54:21","modified_gmt":"2024-09-15T02:54:21","slug":"microsoft-phan-doi-muc-phi-30-cua-apple-tren-app-store-bat-hop-ly-va-khong-kinh","status":"publish","type":"post","link":"https:\/\/divineshop.vn\/tin-tuc\/microsoft-phan-doi-muc-phi-30-cua-apple-tren-app-store-bat-hop-ly-va-khong-kinh\/","title":{"rendered":"Microsoft ph\u1ea3n \u0111\u1ed1i m\u1ee9c ph\u00ed 30% c\u1ee7a Apple tr\u00ean App Store: b\u1ea5t h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng kinh"},"content":{"rendered":"\n<p>Microsoft m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f4ng khai l\u00ean ti\u1ebfng ch\u1ec9 tr\u00edch m\u1ee9c ph\u00ed 30% m\u00e0 Apple thu khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) th\u00f4ng qua App Store. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00e2y tranh c\u00e3i trong gi\u1edbi c\u00f4ng ngh\u1ec7, khi Microsoft kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ee9c ph\u00ed n\u00e0y l\u00e0 &#8220;kh\u00f4ng kinh t\u1ebf v\u00e0 kh\u00f4ng th\u1ec3 bi\u1ec7n minh.&#8221;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/divineshop.vn\/tin-tuc\/microsoft-phan-doi-muc-phi-30-cua-apple-tren-app-store-bat-hop-ly-va-khong-kinh\/#Quan_diem_cua_Microsoft_ve_phi_App_Store_cua_Apple\" title=\"Quan \u0111i\u1ec3m c\u1ee7a Microsoft v\u1ec1 ph\u00ed App Store c\u1ee7a Apple\">Quan \u0111i\u1ec3m c\u1ee7a Microsoft v\u1ec1 ph\u00ed App Store c\u1ee7a Apple<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/divineshop.vn\/tin-tuc\/microsoft-phan-doi-muc-phi-30-cua-apple-tren-app-store-bat-hop-ly-va-khong-kinh\/#Apple_bao_ve_quan_diem_ve_phi_30\" title=\"Apple b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m v\u1ec1 ph\u00ed 30%\">Apple b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m v\u1ec1 ph\u00ed 30%<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-4\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/divineshop.vn\/tin-tuc\/microsoft-phan-doi-muc-phi-30-cua-apple-tren-app-store-bat-hop-ly-va-khong-kinh\/#Tuong_lai_cua_cuoc_dieu_tra\" title=\"T\u01b0\u01a1ng lai c\u1ee7a cu\u1ed9c \u0111i\u1ec1u tra\">T\u01b0\u01a1ng lai c\u1ee7a cu\u1ed9c \u0111i\u1ec1u tra<\/a><\/li><\/ul><\/nav><\/div>\n<h4 id=\"h-quan-di\u1ec3m-c\u1ee7a-microsoft-v\u1ec1-phi-app-store-c\u1ee7a-apple\"><span class=\"ez-toc-section\" id=\"Quan_diem_cua_Microsoft_ve_phi_App_Store_cua_Apple\"><\/span><strong>Quan \u0111i\u1ec3m c\u1ee7a Microsoft v\u1ec1 ph\u00ed App Store c\u1ee7a Apple<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Microsoft cho r\u1eb1ng m\u1ee9c ph\u00ed 30% c\u1ee7a Apple l\u00e0 kh\u00f4ng h\u1ee3p l\u00fd, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 tr\u00f2 ch\u01a1i \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y tr\u00ean iOS. Microsoft ch\u1ec9 tr\u00edch Apple kh\u00f4ng \u0111\u00f3ng g\u00f3p g\u00ec \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm, t\u00ednh kh\u1ea3 d\u1ee5ng hay t\u1ea1o gi\u00e1 tr\u1ecb cho vi\u1ec7c mua h\u00e0ng trong \u1ee9ng d\u1ee5ng. Tuy nhi\u00ean, Apple v\u1eabn y\u00eau c\u1ea7u m\u1ee9c ph\u00ed n\u00e0y, g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trong vi\u1ec7c ki\u1ebfm l\u1ee3i nhu\u1eadn t\u1eeb nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, theo Microsoft, m\u1ee9c ph\u00ed 30% n\u00e0y khi\u1ebfn cho vi\u1ec7c ki\u1ebfm ti\u1ec1n t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 tr\u00f2 ch\u01a1i tr\u00ean n\u1ec1n t\u1ea3ng iOS tr\u1edf n\u00ean b\u1ea5t kh\u1ea3 thi. \u0110\u00e1ng ch\u00fa \u00fd, Apple c\u0169ng kh\u00f4ng cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u00ednh ph\u00ed ng\u01b0\u1eddi d\u00f9ng iPhone cao h\u01a1n \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t r\u00e0o c\u1ea3n l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 s\u1ed1.<\/p>\n\n\n\n<h4 id=\"h-apple-b\u1ea3o-v\u1ec7-quan-di\u1ec3m-v\u1ec1-phi-30\"><span class=\"ez-toc-section\" id=\"Apple_bao_ve_quan_diem_ve_phi_30\"><\/span><strong>Apple b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m v\u1ec1 ph\u00ed 30%<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Trong khi \u0111\u00f3, Apple \u0111\u00e3 nhi\u1ec1u l\u1ea7n b\u1ea3o v\u1ec7 ch\u00ednh s\u00e1ch c\u1ee7a m\u00ecnh, kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ee9c c\u1eaft gi\u1ea3m 30% l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a App Store, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng h\u01a1n. H\u1ecd c\u0169ng cho r\u1eb1ng m\u1ee9c ph\u00ed n\u00e0y nh\u1eb1m b\u1ea3o v\u1ec7 s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ea3o m\u1eadt c\u1ee7a n\u1ec1n t\u1ea3ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng, nhi\u1ec1u c\u00f4ng ty, bao g\u1ed3m c\u1ea3 Microsoft, cho r\u1eb1ng quan \u0111i\u1ec3m n\u00e0y c\u1ee7a Apple \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/vnn-imgs-f.vgcloud.vn\/2020\/08\/16\/21\/apple.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h4 id=\"h-t\u01b0\u01a1ng-lai-c\u1ee7a-cu\u1ed9c-di\u1ec1u-tra\"><span class=\"ez-toc-section\" id=\"Tuong_lai_cua_cuoc_dieu_tra\"><\/span><strong>T\u01b0\u01a1ng lai c\u1ee7a cu\u1ed9c \u0111i\u1ec1u tra<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>C\u01a1 quan Th\u1ecb tr\u01b0\u1eddng v\u00e0 C\u1ea1nh tranh Anh (CMA) \u0111ang ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra v\u1ec1 m\u1ee9c ph\u00ed n\u00e0y. H\u1ea1n ch\u00f3t cho b\u00e1o c\u00e1o quy\u1ebft \u0111\u1ecbnh t\u1ea1m th\u1eddi s\u1ebd l\u00e0 v\u00e0o th\u00e1ng 11 n\u0103m nay. Sau \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan s\u1ebd c\u00f3 th\u1eddi gian \u0111\u1ec3 ph\u1ea3n h\u1ed3i v\u00e0 n\u00eau quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi b\u00e1o c\u00e1o cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 3 n\u0103m 2025.<\/p>\n\n\n\n<p>Cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u gi\u1eefa Microsoft v\u00e0 Apple v\u1ec1 m\u1ee9c ph\u00ed 30% n\u00e0y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y s\u1ef1 c\u0103ng th\u1eb3ng ng\u00e0y c\u00e0ng gia t\u0103ng trong ng\u00e0nh c\u00f4ng ngh\u1ec7 khi c\u00e1c c\u00f4ng ty c\u1ed1 g\u1eafng t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n<p>Microsoft \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t quan \u0111i\u1ec3m m\u1ea1nh m\u1ebd, cho r\u1eb1ng ph\u00ed mua h\u00e0ng trong \u1ee9ng d\u1ee5ng c\u1ee7a Apple l\u00e0 kh\u00f4ng h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng b\u1ec1n v\u1eefng v\u1ec1 kinh t\u1ebf. Trong khi Apple v\u1eabn ki\u00ean quy\u1ebft b\u1ea3o v\u1ec7 ch\u00ednh s\u00e1ch c\u1ee7a m\u00ecnh, cu\u1ed9c tranh c\u00e3i n\u00e0y c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng App Store. Ch\u00fang ta s\u1ebd ph\u1ea3i ch\u1edd \u0111\u1ebfn th\u00e1ng 3 n\u0103m 2025 \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c \u0111i\u1ec1u tra n\u00e0y, nh\u01b0ng r\u00f5 r\u00e0ng, \u00e1p l\u1ef1c l\u00ean Apple \u0111ang ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-image size-full\"><a class=\"https:\/\/divineshop.vn\/search?tag=microsoft\" href=\"https:\/\/divineshop.vn\/search?tag=microsoft\" target=\"_blank\" rel=\"https:\/\/divineshop.vn\/search?tag=microsoft noopener\"><img loading=\"lazy\" width=\"728\" height=\"240\" src=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/04\/Microsoft-office-1.png\" alt=\"\" class=\"wp-image-276759\" srcset=\"https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/04\/Microsoft-office-1.png 728w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/04\/Microsoft-office-1-300x99.png 300w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/04\/Microsoft-office-1-150x49.png 150w, https:\/\/divineshop.vn\/tin-tuc\/wp-content\/uploads\/2025\/04\/Microsoft-office-1-696x229.png 696w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-container-69e79fc387706 wp-block-group\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<iframe src=\"https:\/\/divineshop.vn\/embed?id=14697\" style=\"width: 490px; height: 480px; border: 1px solid lightgray; border-radius: 5.25px;\"><\/iframe>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload=\"{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;262410&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;109&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00c1NH GI\\u00c1 B\\u00c0I VI\\u1ebeT&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (109 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;130.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 130.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.6\/5 - (109 votes)    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f4ng khai l\u00ean ti\u1ebfng ch\u1ec9 tr\u00edch m\u1ee9c ph\u00ed 30% m\u00e0 Apple thu khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (IAP) th\u00f4ng qua App Store. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00e2y tranh c\u00e3i trong gi\u1edbi c\u00f4ng ngh\u1ec7, khi Microsoft kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ee9c ph\u00ed [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":262538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[174,171],"tags":[38],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v18.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Microsoft m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f4ng khai l\u00ean ti\u1ebfng ch\u1ec9 tr\u00edch m\u1ee9c ph\u00ed 30% m\u00e0 Apple thu khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua 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